During a trip through the United States, we fell under the spell of IPAs. The taste fascinated : fruity and bitter without being tart. After reading dozens of books on the rich variety of hops, Belgium was an IPA richer. The Belle Fleur or beautiful flower, is rich in aromas and refreshing as you expect from an IPA. Belle Fleur, with its balanced character, is the brewery's flagship beer and in Belgium and the Netherlands, its best-selling beer.